Freelance TikTok Specialist Social Media Management

Build brand communities on social media

You develop TikTok-first content strategies for global brand accounts, defining platform-native formats, content pillars, and creative direction that drive measurable engagement
You own the full content cycle across TikTok and complementary platforms, from briefing and ideation to production and community management
You track, analyse, and report on performance, translating data into sharp insights and concrete recommendations clients can act on
You act as the main point of contact for clients, confidently guiding projects from briefing to execution while challenging briefs that don't fit platform reality
You stay ahead of trends, algorithm shifts, and cultural moments to keep brand accounts relevant and consistently performing

You have 3+ years of freelance or agency experience in social media management with a proven TikTok focus, and a portfolio of brand work that speaks for itself
You think in TikTok: trend cycles, algorithm behaviour, and FYP mechanics are your daily business, and you've applied that knowledge across different industries and brand voices
You're used to managing multiple client relationships simultaneously, communicating platform logic clearly, and pushing back on briefs that need rethinking
You're confident with Canva and video editing tools, and you actively use AI tooling to work efficiently across several projects at once
You're fluent in Italian and English, highly organised, and know how to navigate the pace and structure of an international agency environment as an external partner

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