Latest News ☕
There’s Still Fortune in Fame
May 8, 2024
Why celebrity collaborations are NOT a thing of the past...
Universal Music and TikTok are back, Baby!
May 3, 2024
Great news for the music and digital content industries, Universal Music Group (UMG) and T...
Hit the Ground Running
May 1, 2024
Forget Clean Girl Pilates life, it's all about the Running Crew: Why Running Clubs are tak...
The Sound of Influencer Marketing
April 26, 2024
Coachella seems to have become half music festival, half branding opportunity for brands a...
In Shopping, Virtual is the New Viral!
April 19, 2024
The latest news from Snapchat, TikTok and YouTube and the overarching theme of the week se...
Retinol over Glitter!
April 16, 2024
When did anti-ageing face creams and serums replace Polly Pockets and building treehouses?...
Is Tried and Tested the Way to Go?
April 12, 2024
The latest news from X, TikTok and Meta and it seems like sometimes the bottomline really ...
The Role of AI in Influencer Marketing
April 5, 2024
Our Co-Founder shares insights on how AI is not the threat to creativity and creatives it ...
Get your head in the game!
April 4, 2024
As the global audience for sporting events like the Olympic Games continues to grow, brand...